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Search
Engine Optimization and Placement
We specialize in increasing the traffic to your
website using search engines and web
directories. Our search engine experts work diligently with you to meet and
exceed your
company's marketing needs. We do NOT use "doorway
pages", "trickery" or "spamming
techniques". We work with you to make your site content
rich and search engine friendly. Only then will
you find that your site stays in the top ten long-term. We
don't use software that search engines can't see (such as
Cold Fusion). We
will create or optimize your existing website using strictly
HTML - the most search engine FRIENDLY language.
Keyword
Research & Link Popularity
Our websites are
optimized around heavily searched-for terms that relate to your
business, picked after careful research and discussion with you.
In addition, we will get you listed on other sites by doing research and
finding out which sites are good candidates for reciprocal links. Here’s why:
Every major crawler-based search engine uses
link analysis as part of their ranking algorithms. This is done
because it’s very difficult for webmasters to "fake" good
links, in the way they might try to spam search engines by manipulating
the words on their web pages. As a result, link analysis gives search
engines a useful means of determining which pages are good for particular topics.
By building links, you can
help improve how well your pages do in link analysis
systems. The key is understanding that link analysis is not
about "popularity." In other words, it's not an issue of
getting lots of links from anywhere. Instead, you want links from good
web pages that are related to the topics you want to be found for.
That is why we always build a "Links" page for your
website and approach other websites in order to get you listed on their
sites. This will help
drive traffic from their sites and also improve your standings in search
engines.
We
know that if you are at the top of a search engine - you will receive more
traffic and this will make you successful on the Internet. To help your
business boost visibility with consumers, we will offer high rankings on many of
the most popular search engines including:
Search
Engine and Directory Facts
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85%
of qualified Internet traffic is generated through search engines. 75%
of searchers never look further than page 1.
- Georgia
Institute of Technology
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Search
engine optimization ranked #1 promotional strategy used by e-commerce
websites.
- ActivMedia
Research
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97
percent of Fortune 100 companies had some type of site
architecture problem that might give them problems being found by search
engines.
- iProspect
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Users
looking for products are far more likely to type the product name into a search
engine's search box (28%) than browse shopping "channels" (5%)
or click on ads (4%).
- Jupiter
Media Metrix & NPD
In
an average day, Web users report searching the Internet (57%) and looking
for product information (46%) more often than any other activity except
email.
- Statistical
Research Inc.
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